Live Alive was created on the basis of a simple observation:
Even though the African continent is tremendously rich in natural resources, it is the poorest on Earth.

Yet again it is the continent that receives the least private givings either locally or internationally. Sadly it does make sense as on the one hand, majority of the African population is living under the poverty line and on the other hand “charity begins at home”; Thus, most charitable donors around the World tend to pour their generosity in their cities, their countries and in the communities they have particular ties with.

This phenomenom leaves most African charities, foundations and nonprofit organisations with an unmatched scarcity of means, ressources and opportunities to meet the needs of the most vulnerable.

However, instead of hopelessley contemplating these observations, we decided to furthermore comprehend the reasons why people around the World are reluctant to give to charities, foundations and nonprofit organisations based in African countries.

After careful analysis, we came to realise that there are a number of serious hurdles preventing global benefactors to safely and efficiently contribute and donate to charitable organisations in many African states.